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> > The company
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Brand profile
 Ballarini
is the leading brand in the top segment of non-stick cookware.
The brand’s distinctive characteristics are its powerful links
with Italian and international culinary tradition, and the technological
and creative innovation inherent in its products. As expressed by
the pay-off “The future of tradition”.
Recently, the Ballarini brand has been the point of focus for an
innovative brand communication project, with the objective of reinforcing
its positioning as a state-of-the-art player in the quality kitchen.
One of the outcomes of this project is, for example, the Circolo
della Qualità (Quality Club), a club comprising culinary
experts, chefs and gourmets, as well as artists, writers and scientists.
It organizes exhibitions, events and meetings for the promotion
of the culinary arts in the widest possible sense. Ever-better products
and thoughts for all those who love good cooking and a quality table.
Company Profile
Ballarini S.p.A. is one of the most important companies in Europe
from the point of view of manufacturing volumes (over 12 million
units per year), and it is a leader in terms of innovation, both
as regards applied technology, and for its designs.
Ballarini S.p.A. retains a strong presence in every segment of the
market: the mass market, the professional sector, and the promotional
channel.
 Its
products are distributed in all five continents.
Italy: 26%
Germany: 30%
Other E.U. countries: 25%
USA: 5%
Middle East: 2%
Rest of the world: 12%.
The company is family-owned, with a managerial organizational approach.
It is structured according to areas of business and profit.
Historical profile
 The
company was founded by Paolo Ballarini in 1889 as a small crafts
workshop making metal utensils.
By 1931, the Ballarini catalogue comprised 2,000 tableware items,
utensils and cookware products.
In the 1960s, the company took the strategic decision to concentrate
its resources onto just non-stick cookware. In 1980, a licence agreement
was signed with Du Pont for the supply of Teflon.
From the 1990s on, Ballarini repeatedly pushed forwards development
of the non-stick cookware market, with a regular stream of innovative
features. These included the Titanio range, the highly successful
Gli Speciali series, the “Fenice” pans for induction
hobs, the “Il Rame” collection, the “iLoveCooking”
culinary project, and the new “Thermopoint” themal device
that permits notable energy savings as well as extending the life
of the non-stick pan.
Today, Ballarini S.p.A. has reached the fifth generation of industrialists.
Its mission is the creation of value by means of a new culture of
quality in the kitchen. |
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