Ballarini is the leading brand in the top segment of non-stick cookware. The brand’s distinctive characteristics are its powerful links with Italian and international culinary tradition, and the technological and creative innovation inherent in its products. As expressed by the pay-off “The future of tradition”. Ballarini S.p.A. is one of the most important companies in Europe from the point of view of manufacturing volumes (over 12 million units per year), and it is a leader in terms of innovation, both as regards applied technology, and for its designs. Ballarini S.p.A. retains a strong presence in every segment of the market: the mass market, the professional sector, and the promotional channel.